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Fashion in



Minimal, neutral, functional? Or thick, hot, cool? Vikings or furs? What words come to mind when we say Nordic fashion? All of them, some of them, more or none of them?


An area of 3,425,804 square kilometers, 18 different languages spoken, and more than 27 million people scattered across eight countries, according to de Nordi-co's data. So to what degree is it possible to talk about a common clothing philosophy when we discuss this data? If it's the Nordic countries, the answer is; Yes. This philosophy, which captures the essence of Nordic countries, is of course used to describe more than just fashion aesthetics. A philosophy that encompasses art, furniture and interior design, mentality, attitude, lifestyle and cultural norms.

First of all, let's talk about a very simple and simple reality. Besides today's media and technology, there are certain substances that make up our understanding of clothing; history, climate, socio-political situations, location, economy, nature, culture, religion and many more. No matter what country or geography you go to, it's a situation that won't change. All these substances feed each other and create a chain reaction. As a result, of course, your wardrobe, the clothes and fabrics you wear, have its share up to the way it postures.

The format follows the function...


Minimalism, functionality and simplicity/simplicity form the outlines of the Nordic design philosophy that began to take shape in the early 20th century. Of course, these substances, which are now sitting in the literature and are almost ruled, can be a little confusing when it comes to fashion. Because like many disciplines, does fashion recognize rules and boundaries? We can argue that fashion does not recognize rules, but we are obliged to accept that it is influenced by these rules or thoughts and shaped by this philosophy.

To describe the Nordic aesthetic.


The idea behind the Nordic style is that everything has to go with everything. You can play with textures, but only in a neutral color palette. Characterized by functionality and minimalism, Nordic wardrobes combine high-quality solid fabrics with stylish accessories and elegant details, replacing them with ensembles that manage to look both comfortable and stylish at the same time. Alcause of its simplicity it is not intended to stand out, Scandinavian clothes do so effortlessly when they know exactly how to dress like a real Scandinavian.

People living in Nordic countries are often said to be the first to embrace diversity and push boundaries in fashion and social norms, which is one of the outlets. Often, local fashion designers take a more 'intellectual' approach. The Scandinavian street style, which uses fashion's rule-defining inability to ignore common servants here, can use authenticity in many ways by rejecting existing forms or applying them in new ways.

Many Nordic fashion designers take their inspiration from habitat and weather conditions, and the most visible outlets are the colors of their choice. As much as the black color palette is preferred, universal shades such as white, gray, ivory, brown, navy blue and pastel also find common place in the Nordic wardrobe. Of course, it is also possible to encounter vibrant colors and patterns frequently. For example, if you want to use 'Marimekkos' from Finland...

art of layering


As far as I'm concerned, winter is when Nordic fashion buffs look their best. And that's because of the layering art they're definitely coming at. In unpredictable weather conditions, which can turn from hot to icing cold in a few minutes, it is needed to master the art of dressing floor by floor. Layering is difficult as you need to pay attention to colors, textures and structure, but this common understanding of philosophy allows you to mix your clothes comfortably and gracefully without much effort. With a simple equation, most of the parts in the cabinets are selected so that they can be easily combinationd with multiple outfits. Therefore, the art of dressing floor by floor can become quite effortless.

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